The website Bodog.com has recently received an eGaming Marketing Award for the Best Online Marketing Campaign. This years ceremony was held in London and took place on the 4th of November. Bodog had been nominated for five awards. It was the operator that received more nominations. Bodog.com was one of the sponsors of the ceremony, with a prominent display of its logo and name during the gala.
The eGaming Marketing Awards recognizes Bodogs efforts to innovate the online gambling market. Its steps forward towards digital and entertainment innovation were recognized with the nominations in eGaming Review, which had called Bodog the most innovative site in the American online gaming industry, for the past two years. In 2005, Bodog organized a conference in Las Vegas that gathered online sports betting and poker operators, as well as media, suppliers, handicappers, and affiliates. Most industry leaders attended the Poker and Sports Marketing Conference, and could hear prestigious speakers such as Mike Ditka, Daniel Negreanu, or Reggie Jackson. With this award, Bodog maintains its leadership in the online gaming industry.
Founder and Chief Executive of Bodog.com Calvin Ayre said that the reason why they have so many adepts to their site is the focus of their message, which instead of pointing at bonuses focuses on an inspiring general message and points at a lifestyle or mentality rather than pure benefits. Ayre further stated that he was delighted by the invitation to the ceremony, because eGaming Review is their Bible when having to find the latest information about the industry.