Thanks to the continuing raise of online gambling popularity, many internet companies have increased their revenues and grown significantly. One of these companies is 32Red, a Gibraltar based internet service that offers its visitors online casino games, including blackjack and roulette and a poker room.

The yearly income of 32Red has grown by 67% in 2005 and made up £9.8 million. The most significant raise was registered at the poker room. The revenue from the poker room itself rose 339% to £830,000. The number of active poker players at 32Red grew 227% and became about 7,000. Since September, 32Red is listed on the stock market.

Although the company is based in Gibraltar, its main audience target is the UK. 87% of 32Red players come from this country. 32Red tries to give the games it offers a very British feel. The voice of the casino dealer players hear in the games was recorded by Patsy Kensit, a popular British actress.